Some people may have already seen this but I thought it was worth posting. A group of engineers in Stockholm got together to see if they could change people’s behaviour. They wanted to reverse the percentage of people choosing the escalator rather than the stairs and the result was 66% chose the stairs. Of course the whole thing is really an advert for a certain car manufacturer. One wag commented that an easier way to do it would be to simply switch off the escalator but where’s the fun in that?
The video reminded me of my favourite scene from the film Big.
Now what can we learn from this about encouraging people to explore the Good News we have to share?
h/t Chris Newlands and Sandra Sykes
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