John Lewis has released this year's Christmas advert, far too early, and again it reminds me of a horror story. 2012's 'The Journey' advert reminded me of Jo Nesbo's 'The Snowman' about a serial killer who leaves snowmen outside the houses of women he's murdered. Read the book and you will never look at a snowman the same way again.
This year's advert features a boy with a penguin. The narrative is that the penguin longs for a partner to love. Now it just so happens that last week while travelling we listened to Mary Shelley's Frankenstein. What many people forget is that the reason the monster destroys everything that Frankenstein holds dear is because his creator has refused to make a partner for him to love. I wonder what the John Lewis penguin would have done if he hadn't got his Christmas wish?
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