t for Christmas 2010: Baby Scan Jesus. The agency describes the idea behind the poster campaign as follows: In the 21st century, proud parents-to-be announce the coming birth by showing friends and family the scan of the baby. Our new Baby-Scan Jesus poster (pictured right) uses this convention to place the birth of Christ in an ultra-contemporary context.
It is highly impactful. It has a sense of immediacy. It creates anticipation. And theologically it speaks of both the humanity and divinity of Jesus Christ.
Needless to say the usual suspects have already begun to moan, led by Terry Sanderson and the National Secular Society. Nick Baines has posted an excellent rebuttal of the complaints on his blog Christmas is coming.
This is the latest in ChurchAds.Net’s Christmas starts with Christ campaign series; I blogged about last year’s Bus Stop Nativity poster here. What I like most about the campaign, and what I suspect most worries its critics, is that it reminds us that the Good News of Jesus Christ is grounded in the real world and everyday life and is for ordinary people.
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