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The central performances from Jesse Eisenberg as Mark Zuckerberg and Andrew Garfield playing his best (only) friend Eduardo Saverin are convincing and the recognition coming the way of the actors is well deserved. Justin Timberlake is impressive with his portrayal of Sean Parker, founder of Napster, and he commits wholeheartedly to making Parker as unpleasant as possible. The supporting actors are all up to the mark and Armie Hammer as the Winklevoss twins, who claimed Zuckerberg had stolen their idea, captures a sense of arrogant entitlement perfectly. All of this simply reinforces feelings of admiration and disgust that such a group of individuals could have made themselves so unimaginably wealthy.
At the end of a very enjoyable couple of hours I was left with one overriding thought that we forget at our peril. Everyone involved in Facebook is looking for the best way to make the product as successful and ubiquitous as possible. So those of us who complain when Facebook changes privacy settings, location information or links to other companies, products and services need to remember that these guys aren’t in it to serve our interests. Zuckerberg and co. aren’t interested in creating a social network, they are interested in making Facebook the biggest beast in the digital jungle and the message of the film is that they are prepared to do whatever it takes to achieve that end.
Now I’m off to double check those privacy settings on my Facebook profile.
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